"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the one who'll decide where to go..." - Dr. Seuss, Oh! The Places You'll Go!



life on board project

"well, you dont know and so you have to take the risk of living and trying and explaining and visiting unkown places if you want to have a life, if you want to make an impact." and so goes the start of a conversation between interactive space designer favia sparacino and 'utopia' architect jaime lerner while in a car, xc90 to be specific, from naples to rome.

as part of volvo's life on board project, they were asked to go in a car with cameras recording their conversation. it is implied in these commercials that when you bring into conversation 2 people who embrace their personhood and are fascinating because of that, you get nothing short of a brilliant colloquy. they were not the only ones. totalling 6, others include conversations between a model and a photographer, an industrial designer and a contemporary artist, a stock broker and a magician/psychologist, a surfer (who got bitten by a shark but still surfs) and a jockey, and a planetary scientist and an art director.

i, myself, enjoy conversations that occur in cars. when i saw those commercials, first thing i said was, 'this is me!' some people know that i like giving people a ride. and my only condition for people to ride with me is that they offer a decent conversation. in a way, i get to know them more because of it. some of my most memorable conversations has been in a car. well, of course, there are other places such as dinner tables, quaint coffee shops, faculty lounges, tambayans, anywhere where you can watch a sunset, etc.

i'm longing for another road trip soon. anyone want to join in?

posted by lex @ 7:54 AM,

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